Event Format



Wed, Jan 27, 2021, 01:00 PM – Wed, Jan 27, 2021, 03:00 PM


Members: $119 | Non-Members: $219


Virtual Training

Event Host



In the second Value Analysis workshop, value analysis maturity models will be discussed in greater detail with a focus on the particular nuances of individual provider and supplier organizations.

This interactive session will include topics covering physician preference strategies - when to use them and what strategies align best by product service lines; case studies in product utilization - how best to analyze, visualize, and normalize practices for effective patient care while controlling costs; how and when to review disruptive technology initiatives and tips on developing and nurturing physician relationships and maintaining strong value analysis teams.

The presentation will be followed by a moderated panel discussion with concepts and considerations now being seriously considered based on issues stemming from COVID-19.



  • Barbara Strain, MA, SM(ASCP), CVAHP, Principal, Barbara Strain Consulting LLC

Continuing Education Credits

By attending the webinar, “Value Analysis 201: Advanced Concepts in Value Analysis,” offered by AHRMM, qualified participants may earn up to 2 AHRMM Continuing Education Credit toward renewal of the CMRP and FAHRMM designations, and/or 2 ACHE Qualified Education Hours toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation.

Not yet a member? Join AHRMM.

About the Instructors

Barbara Strain is a 40+ year experienced healthcare professional with a proven record of success in assisting providers and suppliers in reaching value driven strategic goals.

Prior to becoming an independent consultant, Barbara was the Director of Value Management at the University of Virginia Health System. In that role she directed the Value Management Program which collaborated with executive leadership, physicians, clinicians and suppliers across the care continuum providing the infrastructure to standardize product selection and reduce practice variation.

While at UVA Barbara also directed Supply Chain Operations, Surgical Supply, Equipment Distribution and Linen Services and served as the manager of Clinical Microbiology operations.

Barbara is a founding member, past president and former region director of the Association of Healthcare Value Analysis Professionals (AHVAP). She is a member of various professional organization committees with the Association of Healthcare Resource & Materials Managers (AHRMM) and AHVAP. Barbara has published articles on such topics as healthcare value management, supply chain, disruptive technology & microbiology and speaks nationally on a variety of topics including value analysis, process improvement, sustainability and safety. Beginning April 2020, she has hosted AVHVAP podcasts with thought leaders from value analysis, supply chain and the supplier healthcare communities with an emphasis on COVID-19.